BAYC members Eminem and Snoop Dogg will perform ‘From the D 2 the LBC’ on a Otherside metaverse transformed stage.
NFT-friendly rapper Eminem and Snoop Dogg will perform together this Sunday (28/8) at the MTV Video Music Awards (VMAs).
The global rap icon has teamed up with Otherside’s creator, Yuga Labs, to transform the VMA stage into the style of his latest collaboration,” From the D 2 the LBC,” making Otherside a major mainstream hit. make it exist. At this stage, however, specific performance details are sparse.
The Otherside is a collaboration project between Yuga Labs’ BAYC and NFT investment and gaming giant Animoca Brands.
From the D to the LBC… to Jersey @vmas here we come 💨💨💨 @Eminem @MTV @OthersideMeta pic.twitter.com/XLwcdOeIJN
— Snoop Dogg (@SnoopDogg) August 25, 2022
In a signal to the music industry that Metaverse’s performance deserves more recognition, the VMAs have also added a category to the annual awards for Best Metaverse His Performance. Nominees for this award include Justin Bieber, Rift Tour (starring Ariana Grande) and Twenty One Pilots.
The VMAs is hoping to increase their viewers by venturing into the metaverse. After peaking at his 12.4 million viewers in 2011, viewership for the award has been steadily declining, with 900,000 watching live on MTV has decreased for eight consecutive years.
The single was the first collaboration between the two artists in 20 years, and the duo was nominated for the “Best Hip Hop” award. Eminen and Snoop Dogg are both hodlers of his BAYC NFTs, and the music for the song. His videos feature content from his NFT collection. Snoop Dogg has also recently appeared on Esther Anaya’s EDM her single called BAYC, Bored Apes’ animated video, and other his NFTs.
Eminem bought a hip-hop-clad Bored Ape in December. For 123.45 ETH it is 31 and there is also a collection of 28 other NFTs under the name Shady_Holdings. Snoop Dog is an avid entrant to his NFT space, and his partnership with The Sandbox will see his NFT’s “The Doggies” collection and boring monkey purchases on December 22nd.
