Airdrop is one of the most popular and effective way for new projects to spread their brand awareness. Projects often use social media platforms such as Twitter, Telegram, Facebook, CoinMarketCap to announce their events.
In the airdrop event announced in advance, there will be a lot of participants and the rewards have to been divided equally among all eligible people. On the other hand, a surprise airdrop will select users who contribute to the project and receive rewards with the right value. Retroactive surprise airdrops are a common culture of projects on Ethereum.
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