Netflix’s status as a streaming innovator has come under attack in recent years, but the recent NFT testing proves that the unit has had a technological breakthrough. The company released a series of 9 NFTs on Opensea’s NFT marketplace in May, each representing a scene from the third season of the popular sci-fi series “Love, Death + Robots.”
Along with the development of cartoons, the series featured talented actors such as Michael B. Jordan, Mackenzie Davis, Rosario Dawson, Mary Elizabeth Winstead, Joel McHale, Topher Grace, and Samira Wiley. This is an adaptation of classic science fiction stories from Bruce Sterling, Harlan Ellison, John Scalzi, J. G. Ballard, and others.
Without much fanfare, just a tweet and a subtle reminder in the closing credits of the season’s final episode, Netflix announced that it had hidden QR codes in some scenes on billboards and on social media. So only the most ardent fans participated in the initial offering.
Netflix’s NFTs are more about viewer data than blockchain profits
Netflix doesn’t make a lot of money from ads. This is a unique approach that moves away from the typical “gold rush” mentality in the NFT space.
Even the most famous film Love, Death + Robots, title of three robots is examining the consequences of the destruction of humanity. NFTs of this series are available at a floor price of 0.002 ETH ($3.36).
But a byproduct of blockchain promotion is the unofficial ranking of episode sales in season three. It reflects the quality of the episodes in the series. This has inadvertently provided the television industry with a new method for assessing the quality ratings of a future show.