NFL fans can now receive digital mementos of their favorite football stars after the Dapper Labs NFL All Day NFT opened to the public following a seven-month closed beta.
On August 18, the National Football League (NFL), NFL Players Association (NFLPA), and Dapper officially launched the project and announced the first public NFT sale, a package of four NFTs called “Headliner” consisting of four different players.
Users will have the opportunity to receive NFTs depicting famous players such as Tom Brady, Trevor Lawrence, Javonte Williams, and Jalen Ramsey. There will be a total of 22,500 packages sold for $59 an NFT.
NFTs come in various levels of rarity from common, rare, and legendary, with only 187 boxes containing legendary NFTs.
Welcome to #NFLALLDAY ‼️
Own the best Moments, featuring exclusive digital video highlights from your favorite players & teams.
— NFL ALL DAY (@NFLALLDAY) August 18, 2022
NFL All Day offers coded collections of players and teams depicting various in-game highlights called “moments.” There are also GameFi elements added through collector challenges to earn rewards in NFTs, game tickets, VIP experiences, Jersey’s, and more.
According to data from CryptoSlam, the project has been in the testing phase that ended since February 2 and has generated sales worth more than $37 million to date.
Joe Ruggiero, senior vice president of consumer affairs said:
“Last year’s soft launch brought in a large number of first-time users who started collecting nfts featured videos of NFL games, and we plan to increase the number of users significantly with the official launch of the platform.”
Meanwhile, NFT startup Boss Beauties has signed a representative contract with Hollywood talent agency WME. WME will represent the company in the entertainment sector to secure Boss Beauties’ intellectual licensing (IP) transactions in movies, Web3, games, events, brand partnerships, etc.
The Boss Beauties project consists of 10,000 uniquely coded digital art portraits depicting female avatars with a variety of career options such as CEOs, pilots, doctors, and astronauts. The collection reportedly sold out 90 minutes after its launch in September.
JUST IN! ⚡️
— Boss Beauties (@BossBeautiesNFT) August 17, 2022
The project generated more than $48.3 million in sales, with a portion of the proceeds from primary sales going to women through mentorship and scholarship programs.
CryptoPunks creator Larva Labs signed a similar deal with competing company UTA on May 9.