Sorare has a new deal with the National Basketball Players Association (NBPA) and the National Basketball Association (NBA). This company will become an official partner of NFT National Basketball, granting them exclusive copyrights and patents for NBA tournaments and team badges.
The multi-year partnership agreement will create new opportunities for NBA sports fans. Enthusiasts can compete through a fantasy gaming experience. Besides, fans can create personal formations of NFT-based digital items. Participants are given a choice of teams and their players to earn points based on the actual performance of NBA teams and players. NBA Commissioner Adam Silver said:
“Our partnership with Sorare will give NBA fans a whole new way to interact with our teams and players. With Sorare’s emerging NFT fantasy platform, we see significant opportunities to expand our fan community and grow NBA basketball worldwide.”
According to a statement, Sorare is planning to launch an NBA game around the league’s regular season opener on October 18. But the terms of the deal were not disclosed in the announcement.
Tamika Tremaglio, NBPA Executive Director said:
“Sorare has built an innovative gaming experience, creating a whole new way for fans around the world to interact and learn more about our players. We are excited about this partnership and sorare’s impact on player and game growth globally.”
The new gaming experience will build on Sorare’s rapidly growing user base of two million people in 185 countries, including markets across Europe and Asia.
Late last year, the fantasy football NFT platform reached a valuation of $4.3 billion when it announced a $680 million Series B funding round. They plan to use the money to fund several developments and form partnerships with Major League Soccer and baseball’s organizing league. The company also pledged to invest the fund in marketing campaigns and work toward partnerships with professional sports organizations, marking its entry into the U.S. market.
Sorare also has licenses with more than 280 international football clubs in top leagues such as Spain’s La Liga, Germany’s Bundesliga, and Italy’s Serie A, according to the company’s official website.