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ENS registration increases rapidly ahead of The Merge event
Prior to the Ethereum Merge event, the number of Ethereum Name Service (ENS) domains created skyrocketed, surpassing 2 million on August 17, after surpassing the 1.8 million mark two weeks ago. https://twitter.com/ensdomains/status/1559811577917755394?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1559811577917755394%7Ctwgr%5E8a1959f8474774b1a4dfb87d80c4146911d34ed2%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fdecrypt.co%2F107689%2Fethereum-name-creation-double-in-four-months-to-2-million
"It takes 5 years to reach 1,000,000 domains, then only 3.5 months to reach 2,000,000!"
As reported by Dune Analytics, the total number of ENS names generated was 2,006,083 as of the time of writing, with 526,558 unique participants and 374,819 primary names (also known as "reverse names") registered. >>> See Also: Easiest Bittrex How to Use &shrike For Newbies 2022 The master name allows Ethereum addresses to point to an ENS name, allowing DApps to find and display the ENS name when users connect them to their Ethereum account. 
The Ethereum Domain Name Service manages the issuance and renewal of .eth domain names built on the Ethereum blockchain. Domains can also be sold as NFTs demonstrating proof of digital or physical object ownership. The ENS name can be associated with an Ethereum wallet and used as an address instead of the usual long string of characters. https://twitter.com/ensdomainbroker/status/1559756454214701056?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1559756454214701056%7Ctwgr%5E8a1959f8474774b1a4dfb87d80c4146911d34ed2%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fdecrypt.co%2F107689%2Fethereum-name-creation-double-in-four-months-to-2-million Ethereum Name Service domain ownership surpassed 1.8 million names, with 378,000 new .eth registrations in July alone, according to ENS Domains. Meanwhile, in July, ENS's rival, Unstoppable Domains, hit a $1 billion valuation following a $65 million Series A funding round. Unstoppable Domains said it surpassed two million domain names registered on its service in February. After ENS Domains surpassed 1.8 million earlier this month, Khori Whittaker, chief executive of True Names Limited — the company behind ENS Domains — attributed the increase in registrations to the result of organic growth in the community.
"There's an extremely active and passionate ecosystem of ENS supporters, and they're creating sub-communities independently and organically and spreading the word about what's possible with ENS domains," Whittaker said.
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